Show, don't tell: Honoring donors, inspiring patients and elevating the brand story with The Wall All-in-One - Samsung Business Insights

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Published Aug 27, 2024By: Roxanna Guilford-Blake

An engraved donor wall has become a fixture in hospital lobbies. However, with every new donor comes the cost of an engraving as well as the time and effort to install it — making each addition a significant undertaking for the hospital.

This is not the case with digital donor walls. LED video walls, such as The Wall All-in-One from Samsung, offer a more efficient solution. They also reinforce the hospital’s brand as a sophisticated, modern facility and encourage more donations from individuals and organizations.

A visually striking digital donor wall makes the critical connection between donors and the hospital’s mission clear, deepening the relationship between the institution and its supporters. They help community leaders, ambassadors and contributors see how their support has an impact while inspiring patients and guests to contribute to the hospital’s mission. Videos, photos and donor profiles playing on the video wall help bring donor stories to life.

The Wall All-in-One, a modular microLED display that produces impressive visuals powered by high dynamic range 10+ technology, can help hospitals make that connection by celebrating their donors and volunteers in a more engaging, memorable way than traditional hospital donor walls. The Wall All-in-One brings the stories behind contributions to life by displaying heartfelt testimonials, motivational videos and even interactive community impact data in vivid, high-contrast detail. The visuals can change according to the hospital’s marketing messaging, displaying breast cancer survivor stories during the month of October and soliciting donations for the hospital’s charitable initiatives over the holidays.

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Similar to how online crowdfunding sites display milestones for funding goals, a digital donor wall lets contributors see and remain invested in the progress of the hospital’s fundraising efforts. An up-to-the-minute tracker displaying money raised lets donors see their impact and may inspire non-donors to pitch in, especially if their names and contributions can be added to the hospital’s digital donor wall almost instantly.

The Wall All-in-One can play a vital role in branding initiatives. With its cutting-edge visual technology, healthcare facilities portray an image to the community as a technologically advanced hospital, which can attract patients and help recruit top talent to the staff.

The visuals displayed on The Wall All-in-One tell their own story. Doctor profiles, patient testimonials, hospital awards and clinical innovations featured on a digital donor wall help the hospital share its accomplishments and vision for the future. These stories displayed on an immersive, engaging video wall inspire confidence in patients and clinicians alike.

The Wall All-in-One provides a realistic and captivating visual experience, exceeding what conventional LCD and LED signage can offer. Its professional imagery is a bold accent piece to any healthcare facility. The differentiating factor is the microLED technology, which transfers micrometer-scale LEDs into LED modules. Once these components are mounted together as a uniform canvas, they create a visual experience akin to a QLED TV.

Other features that enhance the visual display include:

This innovative viewing technology creates imagery that wows viewers and immediately communicates the hospital’s modern brand. It also makes the images on The Wall All-in-One appear crisp and bright so that they are easy to read even in the sunniest atrium or dimmest hallway. These dynamic displays also help define the mood of the entire hospital lobby.

The modular design means the size, shape and ratio of The Wall All-in-One can be customized according to each hospital’s needs and architecture. Indeed, hospital and healthcare facility designers appreciate the unit’s inherent flexibility, which can be modulated to fit nearly any space. For hospitals looking for a plug-and-play system, The Wall All-in-One comes with a built-in control box and speakers, removing the configuration and peripherals required for conventional LED walls.

In addition, Samsung’s turnkey installation service helps ensure that The Wall All-in-One fits perfectly in your hospital’s space. Samsung acts as a partner through every step of the installation process, which can take under two hours. Hospital architects and operation teams don’t need to work with multiple companies or manage production and budgets across teams.

In addition to being easy to install and manage, The Wall All-in-One is also secure. It’s fully protected by the Samsung Knox defense-grade security platform, a multilayered solution that safeguards data on Samsung products from the chipset up. Because The Wall All-in-One integrates seamlessly with existing systems, users can easily manage the display’s content and make necessary changes on demand.

The Wall All-in-One is designed to last. Its resistance to shock, dust and water means it can withstand bumps from a mobile computer workstation or gurney, and the Black Seal coating covering the diodes creates a flat, smooth surface that is far easier to sanitize than traditional LED displays with exposed diodes.

Digital signage isn’t new, but it is developing quickly and has become essential to how care is accessed, delivered and supported.

Leveraging The Wall All-in-One as a hospital donor wall can help healthcare chief marketing officers communicate brand messaging, clinical information and inspiring stories to everyone who visits the hospital. When this technology is used to the fullest, it can elevate a hospital’s brand, position the institution as an industry leader and set the expectation for high-quality, patient-centered care.

See how Samsung The Wall All-in-One can help your hospital tell powerful stories that people want to watch. Also find advice on how to tailor your messaging to ease patient anxiety.

Posts By

Roxanna Guilford-Blake writes about health, healthcare and the business of healthcare. She began as a journalist, but for more than 25 years, she’s helped clients tell their stories and enlighten their audiences. She runs her own editorial business (Guilford-Blake Corp.) and previously served as director of strategic communications at a boutique healthcare communications firm. She’s especially interested in the intersection of digital tech and patient-centered care.

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