Universal Studios Orlando unveils high-tech signage - Orlando Business Journal

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Here's where LED road signs will light up once the city approves Universal's application.

When Universal Orlando refers to its new signage in development as “roadside monuments,” the theme park company may be referring to the monumental size, as the new signs are between 30 and 40 feet wide.

That’s not all that’s new. Documents filed with the city show Universal will erect the aluminum and polycarbonate signs, which are outfitted with LED screens. There's a Nov. 19 hearing for the city’s approval.

Sited in high-traffic areas, the roadside monuments likely will display a variety of videos from Universal’s deep intellectual property well, based on renderings provided to the city.

LED display controllers will make it easy for park operations to switch out what’s shown on the screens, whether it’s park information, wayfinding or advertising.

The updated design follows a 2023 rebrand and renaming for Universal, which went from Universal Parks & Resorts to Universal Destinations & Experiences. At the same time, logos for Universal Studios Florida, Islands of Adventure, Volcano Bay and CityWalk all were updated.

Some notable details about the signs:

The sign structures are anchored to existing concrete footers that will be left behind when the old signs are hauled away from these locations:

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